Can there be a single ‘Hero’ for the accelerated growth of any business?Can Sales alone or Marketing alone or Production alone drive growth for an Organization? Experience in the Consulting space of the ... Read More
Can Price Increase impact fortunes of the company positively and significantly?This is the case of a portfolio of mid-market brands in an intensely competitive market. Consumers in the category are extremely ... Read More
Can Distribution Expansion adversely affect business outcomes?This was the case of a company with revenues in thousands of crores. The company launched an ambitious growth plan of ... Read More
Can “right” pricing induce trials and off-take?This case is about an occasionally consumed food product. This was the first product of its kind made in India, at ... Read More